Style Brush

The brush behind big, bouncy, expensive-looking hair.

Our bestselling Pink Styling Brush is loved for turning freshly styled curls into soft, fluffy waves and glamorous bounce — while making everyday detangling effortless.

Recommended by professional hairstylists and designed to give you that polished, brushed-out finish at home.

BRUSH OUT YOUR CURLS

Transforms freshly curled hair into soft, glamorous, bouncy waves.

DETANGLES WITH EASE

Works gently through knots and tangles, leaving hair smooth and manageable.

YOUR PERFECT FINISH

From fluffy curls and beachy waves to smooth, sleek hair — one brush, endless looks.

WHO IT’S FOR

Anyone who loves beautifully styled hair without making it complicated.

Perfect for brushing out curls, creating soft waves, smoothing your finished style or simply detangling your everyday hair.

HOW IT FEELS

Smooth, effortless and satisfying.

It glides through the hair while helping you create that soft, polished, salon-finished look.

YOUR RITUAL

Style your hair as usual and allow your curls to cool completely.

Then take your OWN IT Styling Brush and gently brush through your curls.

Watch them soften and come together into bigger, bouncier, beautifully polished waves.

Finish with a mist of GLOW UP for extra shine.

LUCY’S TIP

“The biggest mistake I see is being afraid to brush out your curls. Let them cool first, then brush, brush. That’s when individual curls turn into those big, soft, expensive-looking waves.”

Style it. Brush it out. OWN IT.