Our story

With 20 years experience as a hairdresser, one of my biggest passions is seeing the confidence boost healthy hair can give. Over the years working with my clients I have developed a deep understanding of the importance of self-care. Its amazing the effects nourished hair can have, not only on your appearance but on your mind too, feeding your hair with the essential nourishment it needs to be healthy, strong, and shiny is the ultimate in self-care, leaving you radiant and glowing from the inside out.

 I have spent years testing and working on different formulas and ingredients in my search to create the perfect products.

We are proud to be a cruelty-free brand, and believe that beauty should never come at the cost of harming animals or the environment.

"At OWN IT our mission is to empower you to embrace your unique beauty, we believe that taking care of our hair is not just about looking good, but also about nourishing our mind and body."

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