OWN IT Mission

After 20 years of experience in the haircare industry OWN IT was born. Out of a passion for healthy, strong, and shiny hair.

We believe that nourished hair empowers you to feel confident in your own unique style. 

Self-care is an essential part of your overall well-being, our aim is to inspire nourishment not only for your hair, but also your mind, body and soul.

So that you radiate beauty and confidence from the inside out.

Award Winning

Coconut & Avocado Nourishing Hair Mask is packed with essential ingredients for health hair, enriched with coconut and avocado oil this indulgent treatment nourishes and hydrates your hair while promoting healthy growth and shine.

Coconut oil is rich in vitamins and fatty acids that deeply moisturize and strengthen our hair while also preventing breakage and split ends.

Avocado oil is another nourishing ingredient that is high in antioxidants and healthy fats, which help to hydrate and repair damaged hair.

Together, these ingredients work to wonders, deeply nourishing, hydrating, and revitalizes your hair from root to tip.


Empower Yourself And Others

  • Cruelty Free Kitty Certified

    We are proud to be Cruelty Free and certified by Cruelty Free Kitty.

  • 100% recyclable

    At Own it we love our planet, all of our packaging is recyclable.

  • vegan

    We are proud to be vegan.